Several Job Opportunities After Completing Digital Marketing Courses
Importance of Digital Marketing
In the present
times, one would ask whether it is required to sign up for digital
marketing courses. The best reason that one should be convinced as to
change their viewpoint towards certification courses in the digital market
would be that top names in every industry now realizes the importance of
digital marketing. They realize that promoting and branding their business
through digital media would be the swifter and dependable modes of marketing
such as internet marketing, email marketing, and social media marketing to
reach their target audience. With the evolution of digital media, professionals
who are already employed in the industry constantly need to update their
marketing skills.
Widening Scope of Digital
Marketing Industry
The digital
marketing industry is a booming and expanding one not just in but in several
countries across the world. In this technological era, a large chunk of the population utilizes the
internet. To exemplify, According to internet world stats, 50% of the internet
user base is from Asia. With these users preferring internet companies over
traditional retailers, companies have to ensure that they cater to their needs.
Therefore, 90% of Indian brands spend more than 15% of their marketing budget
on Digital Marketing.
Future for
digital marketing professionals after digital marketing courses
Surveys foresee
that these numbers will grow along with further digitalization in the nation.
According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million
Indians or 59 percent of the population are expected to use the internet
daily. Among the 829 million, 79% of the
population will access the internet through mobile. Also, the Indian government
has been actively promoting the idea of Digital India to expand Digital
Marketing through its popular campaign ‘Digital India’. Therefore, several jobs
would be created in the field of digital marketing in the future.
Several digital
marketing institutes offer practical oriented digital marketing courses in the
country. The various topics that these institutes cover in their curriculum
comprise a wide range of tools and skills namely such as Search Engine
Optimization, SEM, Social and Email Marketing, Mobile SEO and Content
Marketing.
An Outline of
several job profiles after digital marketing courses
After the
conclusion of digital marketing courses, there are many well-paid job profiles
in the industry. They are:
I. Digital
Marketing Manager
The Digital
Marketing Manager looks after the overall marketing development. This
professional devises marketing strategies that will drive more traffic,
undertakes digital marketing campaigns. The digital marketing manager makes
improvements in websites as well as updates these websites.
II. Social
Media Executive /Social Media Manager
A social media
executive or manager’s responsibility is to keep a check on the latest social
media trends and plan strategies on the lines of these trends, co-ordinate with
the content team and client servicing team on regular basis, and creating
quality content or videos. A social
media executive should have extensive knowledge on all the social media
platforms.
III. SEO
Executive/Expert
Most companies employ
SEO executives who ensure that that the company’s website is well-known all
over the search engines and the web. In addition to this, SEO executives are
responsible for driving traffic on the website and improve the Google ratings
of their company’s website. In simple words, they have to make sure that the
content on the website is search friendly, conduct keyword research, and research about SEO tools,
IV. Content
Marketer
The
Responsibilities of a content marketer include creating content that has all
the qualities of going viral, making sure that the content is promoted well
through SEO, coordinating with other teams and incorporating their inputs in
content, following content trends, etc. To get into content marketing you will
need extensive knowledge of the English language plus the skill of creativity
to carry out your role.
To conclude,
there is a lot of scope for budding digital marketers. The next step to be taken by these
professionals can research if the digital
marketing training institute has a team of corporate experts as well as
industry-oriented practical training from a renowned institute. This will help
you find the best digital marketing training institute, undergo digital
marketing courses and take your career
to greater heights.
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