Importance of Digital Marketing Course | Career prospects in DM

Importance of Digital Marketing Courses

In the present times, one would ask whether it is required to sign up for digital marketing courses. The best reason that one should be convinced as to change their viewpoint towards certification courses in the digital market would be that top names in every industry now realizes the importance of digital marketing. They realize that promoting and branding their business through digital media would be the swifter and dependable modes of marketing such as internet marketing, email marketing, and social media marketing to reach their target audience. With the evolution of digital media, professionals who are already employed in the industry constantly need to update their marketing skills.

Widening Scope of Digital Marketing Industry after digital marketing courses

The digital marketing industry is a booming and expanding one not just in but in several countries across the world. In this technological era, a   large chunk of the population utilizes the internet. To exemplify, According to internet world stats, 40% of the world population has an internet connection and 50% of the internet user base is from Asia. With these users preferring internet companies over traditional retailers, companies have to ensure that they cater to their needs. Therefore,90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. For instance, the year 2017 saw over 1.5 lakh opportunities in the digital marketing domain. Furthermore, the industry was taken for a surprise when the first quarter of 2017 has 8 lakh job opportunities.

                                                                                                                                                                 

Future of Digital Marketing after digital marketing courses

Surveys foresee that these numbers will grow along with further digitalization in the nation. According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians or 59 percent of the population are expected to use the internet daily. Out of above 829 million, 79% will access the internet through mobile. Also, the Indian government has been actively promoting the idea of Digital India to expand Digital Marketing through its popular campaign ‘Digital India’. Therefore, several jobs would be created in the field of digital marketing in the future.

Several digital marketing institutes offer practical oriented digital marketing courses in the country. The various topics that these institutes cover in their curriculum comprise a wide range of tools and skills namely such as Search Engine Optimization, SEM, Social and Email Marketing, Mobile SEO and Content Marketing.

Career Prospects in the Digital Marketing Industry

Listed below are some lucrative job profiles that one would come across in the industry:

1. Digital Marketing Executive

2.Digital Marketing Manager

3.SEO Executive

4.Social Media Marketing Expert

5.Digital Marketing Copywriter

6.Search Engine Specialist/Marketer - SEM Specialist

7.Content Marketing Manager

8.Analytics Manager

To conclude ,one should realize that enrolling in digital marketing courses should be beneficial for job seekers ,professionals and  business owners as they would be imparted knowledge of the best marketing  strategies that can be used in digital and social media ,Furthermore, the  digital marketing industry has lucrative job profiles that could take an individual a long way in the digital marketing  industry.

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